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MALKA Media
Product Design, Graphic Design, and Build
The social media posts and landing pages were all designed around videos that had already been made. These covered several different communities - from a family café in the Inland Empire to a hair salon in Nashville.
So, to tell the story in stills, we started by going backwards – to storyboarding.
We used these video stills, and Amazon’s brand identity, to create a general template visual system for social.
Then, I started the process of building out every size and every story.We had varying lengths - from quick quips, to 3 image slides, to 10 post investigations.
Working backwards from existing videos, we created storyboards to turn these stories into digestible tidbits and timelines.
01
I created ads for Facebook and Instagram in various sizes, swapping out materials from different Amazon Impact stories.
02
As a separate but congruent project, we put together wireframes for the landing page meant to both summarize and introduce the videos.
03
We built these landing pages on Ceros.
04
Scope of Work
The landing pages added context, data and writing to support the existing videos. They shared the timeline and specifics of Amazon’s community impact.
2024 | Victoria Gunell
