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MAS Event + Design
Lead Product Designer
The activation was to both introduce Shorts and to encourage visitors to share their own.
Our objective was to design an engaging and intuitive ordering experience for 3-foot ordering screens (mounted on 2-foot stands) that encouraged guests to capture and share the moment on social media.
The ordering process itself was part of a larger activation and needed to incorporate related Shorts content seamlessly. In addition, we had to map out a smooth and efficient drive-thru experience that could accommodate 17,000 visitors over a 3-day period.
While guests ordered in groups or with their party, we wanted to ensure each user enjoyed a personalized ordering experience that was easily shareable across social platforms.
We designed a clear user flow that guided customers from watching Shorts to placing orders, with integrated inventory updates and real-time queue management for a seamless experience.
01
We went through multiple iterations to craft a vibrant, engaging design that not only captured users' attention but also provided an intuitive ordering experience, balancing visual appeal with seamless functionality for both individual and group orders.
02
We designed a POS system with a user-friendly interface that streamlined meal assembly by breaking down group orders into individual tickets. This allowed staff to efficiently package orders for each cart rider, enhancing the workflow while maintaining accuracy and speed through intuitive user prompts and real-time inventory tracking.
03
Scope of Work
Here is a piece of the high-level architecture to understand the functionality.
2024 | Victoria Gunell
