I crafted experiences for a global e-commerce platform with 150 million users and $278M annual revenue. My focus was on enhancing product discovery, search refinement, and unique browsing experiences to boost user engagement and drive growth. Key areas included product detail pages (PDPs), collections, and merchandising strategies.

Initially joining Wish as a contractor, I tackled diverse projects from merchant tools to consumer-facing features. My work spanned from refining existing systems to developing new initiatives, including vacation settings and product quality dashboards. Later, as part of the consumer team, I concentrated on optimizing PDPs, merchandising, and shipping experiences.

Led Klyxx Creative's evolution from marketing to design-centric services, scaling operations and managing cross-disciplinary teams. Oversaw projects for major clients like L'Oréal and KPMG while maintaining hands-on involvement in design to ensure creative excellence and client satisfaction.

I joined as the first employee, establishing design offerings that fueled growth to a 30-person team and 7-figure annual revenue. I Progressed to Chief Creative Officer, leading the design team and managing creative solutions for notable clients such as Logitech and Bloomberg, spanning product design and branding initiatives.

I designed comprehensive app and website experiences for blockchain and cryptocurrency startups, handling projects from initial concept to final design handoff. My work spanned diverse project types, focusing on creating seamless and innovative user journeys for emerging technologies.